3 Easy Ways to Boost Your Online Credibility

If you have a small local business, or one that is more global, it is typically a good idea to have a shop online that offers your services and products available for sale.  So many people today actually prefer to shop online, even if they have a local store just down the road.  Wondering how to make sure those who visit your website trust you?  Use these three tactics and watch your...

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Businesswomen: Master the Art of Negotiation

Women often debate about the best pieces of career advice women give one another.  Some say books can teach you to be a good leader.  Others argue that the majority of business books are actually written by men, and they simply don’t understand the challenges face in today’s business world.  Here we have compiled the most successful tips that businesswomen often struggle with, focusing...

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4 Ways to Improve Your Website This Week

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Honest Feedback: Why You Need It and Ways to Get It

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What Good Writing Says about Your Business

One of the biggest ways people learn about your company, product or service is by reading about it. It would be wonderful to regularly meet potential customers face-to-face, and have the opportunity to give them the long version about the features and benefits of what you offer. Unfortunately there isn't enough time in a day to make those types of meetings cost effective- it's important to reach the...

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Where to Hire Freelance Writers

Successful companies typically use social media, email marketing and newsletters to help people learn about and discover their business. With the power of the internet, it's important to take advantage of the opportunity to get the word out. You are busy running and growing your business and may not have the time to focus on tasks that involve writing. It's likely the perfect...

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Ways to Maximize Local SEO

If your small business serves your local community, you may not understand the significance for search engine optimization, or SEO.  But it is crucial - most of today’s consumers search the Internet whether they plan to buy locally or use a service inside their communities.  To make your business rise above other competitors, local SEO is key.  Here are a few ways you can capitalize...

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Write Product Descriptions that Sell

Behind every good product is a good salesperson – but if you’re selling online, your writer is your sales person.  To sell your products, it’s essential you have a well-written product description.  The description must do far more than simply describe your products – it needs to sell them too.  A professional writer can help you with this daunting task or you can go at it alone. ...

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How to Hire the Right Writer

High quality writing is a mainstay of marketing for every business.  Today’s world of instant communication and other digital platforms means the right writer is essential for business success.  Poor grammar and jargon-stuffed writing is running rampant, and doesn’t do anything for your business. These facts may make you wonder: how does a business owner find the right writer or writing...

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What is Ghostwriting Anyway?

In the world of freelance writing attaching the pre-fix "ghost" is pretty commonplace; but to the layman it may sound like an unusual term to describe what you do- albeit intriguing. The word is actually used quite literally. Most would consider a ghost to be invisible, and generally speaking a ghost writer is essentially just that to the reader- unseen, unknown, invisible. So what...

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